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Becoming A Sales And Marketing Specialist

Graduates who have a strong desire to become a sales or marketing specialist often fail to realize the hard work that goes into their field. No matter what industry they work in, sales and marketing professionals have to put in long hours and concerted effort to land major accounts and come up with winning ideas to help out their employer. In addition to this hard work, sales and marketing professionals need to maintain an upbeat attitude in order to win over potential clients. Finally, sales and marketing professionals throughout the UK need to stay updated on the latest issues in their field. In all, becoming a sales and marketing specialist can be a tough task for even the most committed professional.

However, sales and marketing graduates need to make an effort at knowing everything there is to know about their profession. The knowledge that they gain through these efforts can be invaluable in gaining the upper hand over the competition. As well, graduates and young professionals who show an interest in the general industry often receive attention and advancement opportunities from their managers. There are a number of ways in which a sales and marketing professional can turn themselves into a specialist.

The easiest way to gain expertise in a particular field is to observe the competition. Field sales professionals can keep track of sales numbers for competing companies, observe how competing companies present themselves at trade shows, and review websites in order to gain a better understanding of the competition. In marketing, there is perhaps a great emphasis on this type of knowledge. Marketing firms and advertisers need to know that their idea is fresh. Marketing professionals who look at the strengths and weaknesses of competing firms can develop original and creative ideas for their clients.

There are plenty of other ways to become a specialist in one’s field. Marketing and sales professionals can undertake professional development courses offered by their employer, recruiting agencies, or local universities. Young professionals can also speak to their supervisors in order to understand how they were able to climb to the management positions they are currently in. Sales and marketing graduates can also consult with friends and family in a variety of industries in order to understand the general economy, an important aspect of success in the globalized marketplace. There is no silver bullet for the graduate looking to be a specialist in sales or marketing but there are plenty of resources available to the average graduate.

Sales And Marketing Jobs That Meet Your Needs

The average UK university graduate has a lot to ponder as they leave their university for the professional world. Graduates need to concern themselves with everyday issues like where they are living, how they will get around the city, and paying off bills and utilities. However, the biggest concern for graduates is finding the right job to fit personal and professional goals. Indeed, many graduates begin worrying about this in their final year of university studies and try their best to do a job search while in school. In fields like sales and marketing, recruiters come to university campuses to recruit upcoming graduates for trainee or entry level positions. However, graduates need to seriously consider how every job they apply to meets their overall needs as a professional.

There is the obvious concern by graduates about paying the rent, bills, and student loan debt. This means that financial incentives and benefits are important to every graduate entering sales or marketing positions. Some sales positions offer a lower base pay with the promise that the commissions made off of sales to individual customers will more than make up for the base pay. However, there are plenty of sales jobs and graduate training programs where an exceptional candidate can earn plenty of money right away and have an opportunity at weekly, monthly, and quarterly bonuses. These considerations are incredibly important and shouldn’t be taken lightly by sales and marketing professionals.

In addition to financial concerns, a candidate for a sales or marketing position needs to ask themselves if they can see a particular job as part of their future. Marketing professionals with youth-oriented companies, like cell phone providers or retailers, may not feel that they can stay updated with the youth trends throughout their entire career. Sales people may want to take a job that allows them to move from the field into the office place as they progress throughout their career. In essence, flexibility and advancement options are critical for sales and marketing jobs.

Finally, sales and marketing professionals need to ask themselves if the product that a potential employer offers is something they can stand behind. A marketing graduate who does not like a particular brand of clothing may not want to enter that particular field. A sales graduate who has used a particular cell phone and cannot stand behind it should not be selling it. This is an important consideration as a graduate’s professional life is concerned with getting people to use these products.

Getting an Effective Sales and Marketing Training for Your Team Without Spending Too Much

Admit it, even if you want to give the best and effective training for your sales team you still have to consider the cost of training. During this time when we all need to save for the rainy days, we need to find ways to cut on cost without compromising the quality of training we are giving to our sales people.

First of all, we need to understand that training your sales team is very important; it may be one of the most important decisions you can make as a team leader. Your people should be a constant student since every minute and every second of your professional life someone is also training and improving their skills in sales and marketing. You cannot be so content about what you already have knowing that your competitor is also trying to raise their level of competency.

But the problem with training is that it will cost you a lot. If you want to gain something you need to know that cost because everything good thing in this world has a cost.

Ask yourself the following questions before making a decision:

  • How much is my total training budget?
  • What are the specific needs of my sales team?
  • How many of my sales team needs this particular training?

These questions are important as I give you some tips on how to still get an effective sales and marketing training without spending too much. Here are some of my suggestions:

  1. Know what the specific training needs for your team are. Knowing this will minimize the time you need to spend for the training and thus save a lot on venue rental, food expense, facility rentals, etc.
  2. Identify who actually needs the training. If you are on a budget, you don’t need to let your whole sales force attend the training. You can reduce cost by letting only those who needs the training attend. However, if you have enough budget then letting them all attend won’t hurt.
  3. Do an in-house training. You don’t need to go out and rent a conference room when you have a place in your office. All you have to do is buy snacks for your staff and they can take care of their own lunch since they will eat lunch anyway even without the training.

Do not compromise the quality of your sales team just because you have a very low budget for training. An effective sales and marketing training can be achieved without spending too much.