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Sales and Marketing Extras

There are the usual sales and marketing techniques that every business does, like standard operation procedures for business. What else can you do to stand out? This is a key in getting more sales. Standing out is what gets you noticed and if it’s in a good way, more sales will be coming your way. Here are some other things you can do rather than the usual sales and marketing 101.

1. Tell the world you exist by word of mouth – Some people have forgotten how well word of mouth works. You can have all the promotions in the world; word of mouth is a classic that always works. Just make sure that the word being passed around is something positive, business is not like a celebrity. Bad publicity is just bad. Simply telling people you know casually, people in your neighborhood or family and friends about your business, about any promotion you have or an upcoming sale can boost sales up.

2. Event Organizing – This is a great treat for many people. Organizing a simple event won’t cost much and you’ll gain exposure. For example having a hotdog eating contest. People love to watch, you ca make sales during the even or give out coupons so people will visit you, offer something that attracts people aside from the excitement of seeing a man chow down on 20 or more hot dogs.

3. Competitions – This is more exciting but needs more planning as well. Having some kind of a competition that will attract a lot of people. It can be a pageant, dance contest, singing contest or maybe even a concert featuring a local celebrity. One day, maybe the really big stars.

4. Clothes and accessories – Free models you say? Yes, giving things out for free to people like shirts, pins or bracelets gets you free exposure and free models that’s go around here and there. You can have your logo marketed in another city and that’s exposure from afar for a very small cost.

5. Sponsoring – This depends on what you’re sponsoring for, and what your business is. Restaurants and hotels commonly sponsor pageants because people go to watch it and have to eat and sleep somewhere, so it’s a good match.

6. Good service – This is the most important part of sales and marketing. When you have the people giving you a chance to show them what you have to offer, do it right. Now you may be the perfect gentleman who opens the door for his lady customers, but make sure that you’re staff does the same. All around, your business should have great service. With great service you can get more people to help you out with all the above strategies as well.